AI marketing strategy template: a one-page plan you can copy

By Sophia Samuels. Published 2026-11-07.

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A notebook with the words marketing strategy written by hand

A free, copy-and-paste AI marketing strategy template: goals, audience, channels, AI use cases, workflow and measurement on a single page.

A marketing strategy does not need to be forty pages. This one-page template helps you decide what to do, where AI fits and how you will know it worked. Copy it into a document and fill it in.

1. Business goal

One sentence with a number and a date. For example: "Generate 30 qualified leads per month by the end of next quarter."

2. Audience

  • Who exactly are they? Role, company size, situation.
  • What problem are they trying to solve?
  • What have they already tried?
  • What would make them choose you?

3. Message

Write your value in one sentence: "We help [who] do [what] so they can [result], unlike [alternative]."

4. Channels

Pick two or three. For each, note the role it plays: attract, convince or convert. Examples are search, LinkedIn, email and paid ads.

5. AI use cases

List tasks that are repetitive, data-heavy or slow. For each, write the AI tool you will try, who checks the output and the time you expect to save. Start with one or two.

6. 90-day plan

  • Days 1 to 30: set up tracking, fix the basics, ship the first pieces.
  • Days 31 to 60: expand what is working, test one new idea.
  • Days 61 to 90: review results, drop what failed, plan the next quarter.

7. Measurement

Choose a handful of numbers: traffic from your key channels, leads, cost per lead and conversion rate. Review them weekly and write down one learning each time.

8. Risks and rules

If you would like help filling this in, ask for a free AI marketing audit and we will go through it with you.

  1. 1. Goal: One sentence, one number, one date.
  2. 2. Audience: Who, their problem, what they tried.
  3. 3. Message: Your value in a single sentence.
  4. 4. Channels: Two or three, each with a role.
  5. 5. AI use cases: Tool, owner, expected time saved.
  6. 6. 90-day plan: Set up, expand, review.
  7. 7. Measurement: A handful of weekly numbers.
  8. 8. Risks and rules: Review, data, sources.
The one-page strategy at a glance

Further reading

Quick answers

What should an AI marketing strategy include?

A goal, audience, message, channels, AI use cases with owners, a 90-day plan and a short list of metrics.

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