Get recommended by AI, not just ranked by Google.
Generative engine optimization (GEO) and answer engine optimization (AEO) help ChatGPT, Perplexity and Google AI Overviews understand, trust and cite your business.
About Generative Engine Optimization
More buyers now start with an AI assistant instead of a list of blue links. If those tools do not know your business, or describe it badly, you are invisible at the moment someone is ready to choose.
GEO and AEO are the work of fixing that. It builds on good SEO, adds clear entity signals and quotable answers and then tests what the AI tools actually say about you.
Who it is for
- Brands that want to be named in AI answers
- Businesses with strong SEO but little AI visibility
- Companies in crowded, comparison-heavy markets
- Teams who want to future-proof their search presence
What is included
- AI visibility audit: We test the prompts your customers use and record what each AI tool says about you and your competitors.
- Entity and brand clarity: Consistent descriptions, schema markup and profiles so AI tools know exactly who you are.
- Answer-ready content: Pages that answer questions directly, with clear definitions and quotable detail.
- Citations and mentions: Listings, reviews and third-party coverage that AI tools draw on when they recommend businesses.
- Technical access: Crawler access, fast pages and clean structure so your content can be read and used.
- Ongoing monitoring: A repeatable set of test prompts tracked month by month, with a plain-English report.
GEO vs AEO vs SEO
The terms overlap, and people use them differently. Here is the simple version we use with clients.
- SEO: Helps you rank in traditional search results. It is the foundation for everything else.
- AEO (answer engine optimization): Structures content to give direct answers, which suits featured snippets, voice answers and AI summaries.
- GEO (generative engine optimization): Makes your brand and content easy for generative AI tools to understand, trust and cite.
- No guarantees: AI assistants change constantly and no one can promise a placement. We improve your odds and measure honestly.
- Learn more: Read our complete guide to generative engine optimization. Learn more
How it works
- Baseline: We test a set of real prompts and record where you appear today.
- Fix the foundations: We fix entity, schema and technical gaps that hold you back.
- Create answers: We publish content designed to be understood and cited.
- Monitor: We re-test regularly and keep improving.
What you get
- Clearer, more accurate AI descriptions of your business
- More chances to be named when buyers ask AI
- A measurable monthly view of AI visibility
FAQs
What is generative engine optimization?
Generative engine optimization is the practice of making your brand and content easy for AI tools such as ChatGPT, Perplexity and Google AI Overviews to understand, trust and cite when they answer questions.
Is GEO different from SEO?
They overlap. SEO targets rankings in search results. GEO targets how AI tools describe and recommend you. Strong SEO is the base for both.
Can you guarantee we will appear in ChatGPT?
No, and be wary of anyone who does. AI answers vary and change. We improve the signals that influence them and track the results.
How long does GEO take to work?
Foundational fixes can matter within weeks. Building the trust signals that AI tools rely on usually takes a few months.
How much does GEO cost?
GEO is included in our Launch and Growth retainers, from $2,500 per month, alongside SEO and content.
Plans
Launch is $2,500 per month and Growth is $5,000 per month. See pricing.